Introducing; PANTONE 17-3938 Very Peri, a completely new colour for the Pantone Color of the Year 2022. Very Peri is a dynamic, periwinkle blue hue with a vivifying violet-red undertone. It’s a colour with a courageous presence that encourages personal inventiveness and creativity. Inspired by trends in gaming, the expanding popularity of the metaverse and the rising artistic community in the digital space, PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are manifesting in the physical world and vice versa.
Unlike in previous years, Pantone has created a brand-new colour as their Color of the Year selection, which is reflective of the transformative times in which we are living. The new addition to the Pantone colour system is symbolic of our shared moment and global transition. PANTONE 17-3938 Very Peri captures a sense of change as we emerge from an intense period of isolation.
Blending the faithfulness and constancy of the blues with the energy and excitement of red, PANTONE 17-1938 Very Peri displays a playful attitude and dynamic novel presence that encourages personal expression. As the happiest and warmest of all the blue hues, Very Peri introduces an empowering mix of newness, placing the future ahead in a new light.
How is the Pantone Color of the Year Chosen?
Each year, the colour experts at the Pantone Color Institute comb the world to find colours that have influenced everything from fashion, design and art to entertainment, travel, technology, and even environmental issues. With thoughtful consideration and trend analysis, Pantone take inspiration from the world around us to select the colour (or sometimes, colours) to forecast global trends for the year ahead. This year is the first time Pantone has instead created a brand-new colour for 2022, acknowledging the global need for adaptability. Here is what the Vice President of the Pantone Color Institute had to say:
“Creating a new color for the first time in the history of our PANTONE Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”
How to use the Pantone Color of the Year 2022
For Apparel and Fashion
Very Peri is warm and friendly with carefree confidence and a joyful attitude. In apparel and fashion, this enthusiastic blue hue whimsically lends itself to unpredictable colour harmonies and
spontaneous colour statements, with a futuristic feeling.
For Home Décor and Interior Design
Inject a sense of playful freshness to home interiors with the highly versatile Very Peri. This modern (and brand new) colour is suited to an array of different materials, textures and finishes, providing a splash of colour to accent walls, furniture or eye-catching home décor pieces.
For Packaging and Multimedia Design
Fusing the undertones of the constancy and continuity of blue with the energy and excitement of red, PANTONE 17-3938 Very Peri conveys a message of credibility, as well as creativity. Whether appearing in a fantasy digital realm or physical materials, Very Peri exudes a good-natured warmth that engages the eye, making it an ideal shade for many applications of graphic and multimedia design as well as packaging.
For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
Don’t forget that you can get your PANTONE Color of the Year 2022 Limited Edition Guides here! With limited stock available, these guides are completely unique and are housed in beautiful Very Peri covers – perfect if you’re looking to update your guide.
