Photos, prints and books all fade over time and Pantone guides are no different. By periodically updating your Pantone guides, you can ensure you have access to the widest variety of trend colours with the most accurate representation of achievable colour.
AGEING EFFECTS: IS MY COLOUR THE RIGHT COLOUR?
Pantone guides and books are produced using the highest manufacturing standards. In each edition, Pantone ensure:
Highly-regulated ink formula consistency
Printed on the most popular commercial-grade 100 lb and 80 lb text weight stocks
Carefully monitored for imperfections during the production process
However, even with the best care in the world, it won’t prevent the colours in your guides from fading due to handling. This means your colours will appear inaccurate over time, which is why we recommend replacing your guides every 12 months, depending on usage and storage habits, such as:
Handling- smearing and removing pigment due to natural oils on fingertips
Pages rubbing together- scratching or removing pigment
Light exposure- fading
Paper ageing- yellowing effects
Ambient moisture- accelerating paper ageing
WHAT HAPPENS IF MY COLOURS ARE INACCURATE?
One of the biggest design frustrations is the rework that goes into getting the right colour. There are many reasons why this happens, but an easy one is that your production partners are using old guides.
When guides fade this can cause major design frustrations due to the rework that goes into getting the right colour. When colours don’t match, this can cause:
Miscommunication (“why can’t they match my colour?”)
Frustration (“the brand rejected the sample again”)
Unnecessary reworks (“we can’t accept this sample, please resend again”)
Cost in shipping approval samples
Loss of time
By updating your Pantone guides and books you will gain access to the most up-to-date colours, eliminating frustration and saving time and money.
DO YOUR GUIDES LOOK LIKE THIS?
If your colour guides still look like this, then it’s time to update! Not only are you missing Pantone colours, but your colours are also no longer meeting full market demand nor are they reliably accurate.
NEW COLOURS, NEW POSSIBILITIES
In September 2019, Pantone introduced 294 new colours to give designers a greater range of expression and freedom, and now with a total of 2,161 market-driven solid Pantone colours, extending your creative possibilities!