A Day in the Life of a Product Designer
It’s a sunlit Tuesday morning, and Emma, a freelance product designer, is armed with her usual tools: a laptop, sketchbook, and her newest companion, the Pantone Paper Traveler. Today, she’s on a mission to create an innovative line of bakery products for a boutique bakery, and her journey through the city will be her canvas.
The Café Conundrum
First stop: her favourite café. The aroma of freshly brewed coffee fills the air as Emma finds a cosy corner to set up. She sips her latte, brainstorming colour palettes that evoke the warmth and charm of freshly baked goods. Reaching into her bag, she pulls out the Pantone Paper Traveler. The notebook’s sleek design fits perfectly next to her sketchbook, making it easy to flip through the pages.
As she scans the vibrant hues, inspiration strikes. The rich, golden tones of Pantone 123 C remind her of a perfectly baked croissant. She jots down the number and compares it with a soft pastel pink, akin to the blush of a macaron. Within minutes, she’s crafted a colour palette that captures the essence of the bakery’s treats.
Emma envisions a range of products that include elegant pastry boxes, stylish reusable tote bags, and ceramic coffee mugs. Each product will feature a cohesive colour scheme and design elements that reflect the bakery's brand. The golden tones will be the primary colour for the packaging, representing the warmth and richness of the bakery’s offerings. At the same time, the pastel pink will add a touch of softness and approachability.Emma envisions a range of products that include elegant pastry boxes, stylish reusable tote bags, and ceramic coffee mugs. Each product will feature a cohesive colour scheme and design elements that reflect the bakery's brand. The golden tones will be the primary colour for the packaging, representing the warmth and richness of the bakery’s offerings. At the same time, the pastel pink will add a touch of softness and approachability.
The Park Palette
With her initial ideas sketched out, Emma heads to the park for a change of scenery. Nature is an endless source of inspiration, and today is no different. She strolls past blooming flowers, noting the striking contrast between the deep purple of an iris and the vibrant yellow of daffodils.
Sitting on a bench, she opens her Pantone Paper Traveler once again. The comprehensive colour range allows her to match these natural hues perfectly. Pantone 7672 C for the iris, Pantone 109 C for the daffodil. She adds these to her palette, envisioning how they’ll bring an organic freshness to the bakery’s product line.
Emma imagines using these colours in the design of ceramic coffee mugs and tote bags. The deep purple could be used as a bold accent, adding a touch of sophistication to the mugs, while the vibrant yellow could highlight the freshness and cheerfulness of the bakery’s brand on the tote bags.
Client Collaboration
By afternoon, Emma is on her way to a meeting with her client. Arriving at the bakery, she’s greeted by the owner, Sarah, who’s eager to see the progress. Instead of fumbling through digital mock-ups on her laptop, Emma confidently opens her Pantone Paper Traveler. The tangible swatches immediately catch Sarah’s eye.
“This is exactly what I was hoping for!” Sarah exclaims, pointing to the golden hue and pastel pink. The ability to see and touch the colours in person, without the distortion of a screen, makes all the difference. Together, they finalise the colour scheme for the product line, ensuring it captures the bakery’s inviting and delightful atmosphere.
Evening Euphoria
As the day winds down, Emma returns home, reflecting on a productive day. The Pantone Paper Traveler has been her steadfast companion, seamlessly integrating into every part of her creative process. Its compact design meant she could carry it effortlessly, and its extensive colour range provided all the inspiration she needed.
From the café’s cosy corner to the park’s vibrant blooms, and finally, to the client meeting that sealed the deal, the Paper Traveler was there every step of the way. It transformed how she worked on-the-go, turning everyday moments into a colourful journey of inspiration.
Conclusion
The Pantone Paper Traveler is more than just a tool; it’s a gateway to endless creative possibilities. For product designers like Emma, it’s the key to capturing and conveying the perfect hues, no matter where their day takes them. Lightweight, durable, and brimming with colour options, it’s the ideal companion for any creative journey.
Portability: Designed with mobility in mind, its sleek, notebook-like format slips easily into any bag, making it perfect for designers on the move. Whether you’re sketching in a café or finalising ideas in a client meeting, you’ll always have your Pantone colours at hand.
Comprehensive Colour Range: The Paper Traveler boasts an extensive collection of Pantone colours, ensuring you have the perfect shade for any project. Each colour is curated to meet the highest standards of the Pantone Matching System, the industry’s benchmark for colour accuracy.
High-Quality Paper: Crafted with premium paper, the Paper Traveler accurately represents each Pantone colour, providing a reliable reference for your designs.
User-Friendly Format: Organised in an easy-to-navigate format, the Paper Traveler allows quick access to any colour you need. The colours are arranged logically, making it simple to compare and select hues.
Durable Design: Despite its wealth of colours, the Paper Traveler is lightweight and durable. Its sturdy construction protects the colour swatches from wear and tear, making it a long-lasting addition to your creative toolkit.
Colour Notation: Each colour swatch includes its Pantone number and name, providing an easy reference for further communication and documentation. This feature is particularly useful for coordinating with printers and manufacturers who rely on precise colour specifications.
Invest in the Pantone Paper Traveler, and let your inspiration travel as freely as you do. From coffee shop brainstorming to park-side palettes and client collaborations, never let location limit your creativity again.
