Perfect colour starts with a ColorChecker
Get a 50% discount for Adobe Creative Cloud Photography plan 20GB when purchasing selected ColorChecker photo products.
X-Rite have partnered with Adobe to give you a 50% discount off their powerful photo editing tools, ensuring a colour workflow that you can count on. It’s the perfect partnership for anybody serious about creating stunning, colour-accurate images. The Adobe licences that X-Rite distribute do not expire, so whether you’re new to the Adobe Creative Cloud Photography plan, or an existing customer, this discount offer will save you a lot of money!
But hurry, this offer is only available until 31st of March 2021 throughout Europe, Middle East and Africa.
Find out more at https://www.xritephoto.eu/adobe50
ColorChecker® White Balance
The ColorChecker White Balance target is spectrally neutral to deliver accurate white reproduction for both photo and video workflows. Use it to perform custom in-camera white balance to guarantee precise, uniform, neutral white - under any lighting condition. Ideal for photographers and filmmakers.
The ColorChecker White Balance target delivers accurate white reproduction. As lighting conditions change, your camera shifts the way it reproduces white; resulting in colour shifts in your photos or video footage. Most white balance targets aren’t neutral and could cause colours to shift under different lighting conditions. But the ColorChecker White Balance target is a scientifically engineered, absolute neutral white reference that prevents colour shifts and provides precise, uniform surface that is spectrally neutral – in any lighting condition. That means you can be confident the image or footage you capture is as close to real-life as possible.
ColorChecker White Balance also gives you a way to adjust your digital camera's colour sensitivity to exactly match the ambient lighting conditions; in effect, change what that the camera "sees.” The perceived colour of white changes based on ambient conditions—outdoor it is perceived to be cooler, indoor it is perceived to be warmer, and under fluorescent light, greener. Even in a controlled studio environment, this can be a problem. Whether on location or in your studio, establishing an accurate custom white balance before each photo session or video shoot ensures accurate colours from the start.
ColorChecker White Balance is a full-size version of the white balance target included in both ColorChecker Passport products. The actual colour of the target is a light grey which provides the best white balance result.
Starting with an accurate white balance ensures the colours you capture are true and provides a point of reference for post-shoot editing. The ColorChecker White Balance target is a spectrally flat target that provides a neutral reference point across different lighting conditions that you encounter during a photo or video shoot. Since the target reflects light equally across the visible spectrum, creating an in-camera custom white balance can properly compensate for varying lighting.
You’ll be able to:
- Eliminate colour casts
- Improve the colour preview on your camera’s display so your histograms are more reliable
- Make post production colour editing faster and easier by eliminating the need to neutralise each image individually
Setting a custom white balance for each lighting situation will make the previews on your camera’s built-in display more colour correct, make your histograms more reliable, and speed up post production colour editing. Raw shooters can capture anytime during the session to gain these benefits, while JPEG shooters should make it your first shot.
Why can’t I use just any white object?
White balancing on a piece of paper or other grey element in the scene may seem like a simple workaround, but most objects are not actually neutral under all lighting conditions; and they’re certainly not consistent. An inaccurate white balance will result in colour casts and a lack of consistency between lighting conditions. Achieve accurate white reproduction under any lighting condition.
Size: 8.25 x 11 in. (21.59 x 27.94 cm)
Number of Colours: 1
Description of Colours: ColorChecker white balance card is a full-size version of the white reference square used in the standard 24-patch ColorChecker Classic
Shipping Weight: 0.5 lbs
Next Day Delivery to UK mainland